A few months back United announced that they’d launch an aggressive and on-going credit card marketing in-flight campaign. I flew several segments on United in the past couple of weeks and got a feel for the marketing campaign. I usually fly out of Chicago O’Hare, and once getting through security one can start getting a sense of the Explorer card marketing campaign. There are banners everywhere advertising locations that you can get to by applying for the MPE card. But once on the plane the campaign I had anticipated to be pretty intense -possibly even annoying- wasn’t as intense as I had expected it to be. In none of my 6 United segments did any flight attendant promote the MPE card. Rather, there were two main marketing channels used.
Front seat pamphlet
Planes have been stocked with refreshed pamphlets with all you need to know about the MPE card.
The take away from this pamphlet is that it’s promoting an increased sign-up bonus of 50k United miles, instead of the current public offer of 40k. The 50k offer is the one found in THIS LINK, but before you get excited and head over there to apply, know that you must have a promotional code provided by a flight attendant in order to apply.
If you’re not flying anytime soon, be sure to login to your United account and see if you’re targeted for this 60k signup bonus offer.
United Private Screening
If your flight offers personal device entertainment, then expect to see the same 30-second commercial multiple times. A woman leads a man, who apparently is useless and can’t do anything without her, through different world destinations. Of course they’re able to do this because she is a MileagePlus Explorer card holder. I can see this being annoying to those who are watching TV shows, and every 20 minutes or so a new episode begins, but not before the commercial runs again.
In conclusion, if you were not targeted for the 60k signup bonus offer, and are still thinking of applying for the 40k signup bonus offer AND have a scheduled flight with United, you might want to wait until you fly to take advantage of this in-flight offer.